After a tiring and a stressful week long office schedule,
finally came the Sunday to give me solace. With no pressure to speed up things
to meet office check-in deadlines, I sat in my balcony with a cup of coffee and
today’s Newspaper. Admiring the beautiful morning skyline of Mumbai, I took a
sip of coffee. A sense of calmness spread across my mind.
I took the newspaper to read the latest news. Much to my amusement,
entire first page was filled with the Reliance Fresh advertisement displaying
varieties of products at the discounted rates. With the sense of frustration, I
turned my page hoping for the news articles. To add to my anger, 2nd
page was filled with a Hero Honda’s commercial ad displaying their newly
launched motorcycle. Virat Kohli was promoting a shaving razor brand on the 3rd
page. Just when I was putting the newspaper aside, few pamphlets came out from
the newspaper. Apparently I was again fallen prey to the promotion of a local
retail store, a local food chain and two other local businesses.
After the annoying newspaper reading encounter, I decided
to go out and meet a friend. As I stepped outside my house, Sunny deol was
staring at me wearing his lux cozi and Salman khan was offering me a Thumps up
bottle. Within a few steps distance, two more road side hoardings came to my
sight. I boarded a local bus and sat at a window seat. A moment later I noticed
a small television attached at the upper corner. Sharma English teaching academy
and Carron Saari promoted their respective businesses.
Soon, I realized that my whole world was filled with Ads.
Local radio channels, trains, taxis, TV channels, my mobile inbox, emails, websites,
everywhere. Youtube also makes you watch 20 seconds of Ad before allowing you the
access of your favorite videos. IPL makes you watch 2.5 minutes of Ads twice
per inning under the name of Strategic timeout. Even our Facebook walls nowadays
are more filled with suggested or promoted posts than your friends status
updates.
Ever wonder, what our world has turned into. It is the web
of Advertisement and it is constantly growing. The fact is that, every
business, doesn’t matter how small or big it is, needs publicity to sustain and
scale. In doing so, they are in constant search of newer means and dimensions of
marketing. Ads have started to go into many chattered territories, reaching never-seen-before
places.
The day is not far when this spider will reach your
dreams.
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